Thinking about the ice caps melting and the affect this would have on the animals living in these climates that are changing rapidly due to climate change made me think instantly about Penguins, coincidentally who the book is being published by. I first looked at colour association and using the Penguin logo's colour palette in a morphed affect to make it seem melted, however once compiling this onto a cover it looked too abstract and far from what the book is about. Instead, I looked at melting the Penguin logo itself, exploring in multiple ways the extent of the melt - did I want the penguin to be missing, there to be a water outline of where the penguin had been, or did I want the penguin itself to melt? The play was half the fun! Wallace-Wells writes incredibly dramatically and the idea of having a dramatic image on the front worked well for the cover. Then looking at how I wanted to have the reworked logo interact with the cover, I thought of where it would be placed and how it would work most successfully to shock. Deciding that the bigger it was the more striking it would be and more impact it would have, with Penguin lovers not seen the logo in such a way before. I wanted to push this idea further, having the logo melt into the title typeface, and using the previous abstract 'melted' colour palette to give the back cover a pop of colour, becoming evidently more obvious with the logo on the front.
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